May 1977 Cover

May 1977

Table of Contents

Features

Where is Lloyd Bridges when you really need him?

You won’t find Greta Garbo at these classic establishments, but some things that happen there are straight out of a movie.

Forget all those myths about poverty and welfare. This family is real and the live it.

In which our author hints that Texas men are in for a rude awakening.

Meet five famous Texans who still listen to Mother.

Columns

Business

Question: What goes on behind the closed doors of the statè­s most elegant restaurant these days? Answer: Nothing.

Business

How to squeeze a multimillion-dollar business out of a ten-second radio jingle.

Film

With its latest batch of exploitation movies, Hollywood gets more blood out of old turnips.

Books

What happens to a mercenary when all the fighting stops?

Dining Out

Going native in the city where food is on everybody’s lips.

Lifestyle

It’s called competitive childbirth, but no gold medals are awarded for it.

Records

If the Southland gave birth to the blues, Mack McCormick wants to know the time and place of the blessed event.

Reporter

Reporter

Miscellany

Fish and ships.

Title bout.

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