Subscriber Demographics

SUBSCRIBERS		 INDEX TO
U.S. ADULTS		 U.S. ADULTS
Rate base 300,000   n/a
       
Male/female ratio 59%/41% 121/80  
       
Average age 58   46
       
Attended or graduated college 88% 160  
       
Postgraduate study or degree 32% 296  
       
Household income      
  $200,000 or more 17% 373  
  $150,000 or more 30% 282  
  $100,000 or more 52% 206  
  $75,000 or more 66% 169  
       
Average subscriber household income $169,100   $75,565
       
Median subscriber household income $104,900   $60,194
       
Net worth      
  $1,000,000 or more 31% n/a  
  $750,000 or more 41% n/a  
  $500,000 or more 54% n/a  
  $200,000 or more 75% n/a  
       
Average subscriber net worth $1,167,000   n/a
       
Median subscriber net worth $582,000   n/a
       
Professional/managerial* 77% 204  
       
Owner/partner* 29% 463  
       
       
Own home 91% 129  
       
Own secondary real estate 48% n/a  
       
Average number of past
4 issues read		 3.7   n/a
       
Average number of times
pick up a typical issue		 3.8   n/a
       
      MAGAZINE READER AVG.
Average time spent
with typical issue		 1.4 hours   42 minutes
       
Took action as a result of reading
TEXAS MONTHLY (past 12 months)		 92% n/a  
       

Source: 2011 TEXAS MONTHLY Subscriber Study, Ipsos Mendelshon.