Subscriber Shopping
SHOPPING  
(in the past 6 months) SUBSCRIBER
PERCENTAGE
Department stores 96%
Specialty retail stores 87%

MORE THAN HALF OR 55% GENERALLY SHOPPED FOR BRAND OR DESIGNER NAMES WHEN BUYING CLOTHES OR SHOES.

 

MAJOR SHOPPING TRAVEL DESTINATIONS
A trip is defined as one in which the subscriber traveled at least 100 miles from home one-way; below are destinations where subscribers shopped while visiting on a trip during the past 12 months.
  SUBSCRIBER
PERCENTAGE
Any major market 55%
Dallas 25%
Austin 27%
San Antonio 24%
Houston 21%

 

MAIL/PHONE/INTERNET SHOPPING    
  SUBSCRIBER
PERCENTAGE
INDEX TO
U.S ADULTS
Ordered through mail/phone/Internet 94% 201
Ordered through mail/phone 54% 253
Ordered through the Internet 79% 199
     

Source: 2011 TEXAS MONTHLY Subscriber Study, Ipsos Mendelsohn.