Subscriber Shopping
| SHOPPING | |
| (in the past 6 months) | SUBSCRIBER PERCENTAGE |
| Department stores | 96% |
| Specialty retail stores | 87% |
MORE THAN HALF OR 55% GENERALLY SHOPPED FOR BRAND OR DESIGNER NAMES WHEN BUYING CLOTHES OR SHOES.
| MAJOR SHOPPING TRAVEL DESTINATIONS | |
| A trip is defined as one in which the subscriber traveled at least 100 miles from home one-way; below are destinations where subscribers shopped while visiting on a trip during the past 12 months. | |
| SUBSCRIBER PERCENTAGE |
|
| Any major market | 55% |
| Dallas | 25% |
| Austin | 27% |
| San Antonio | 24% |
| Houston | 21% |
| MAIL/PHONE/INTERNET SHOPPING | ||
| SUBSCRIBER PERCENTAGE |
INDEX TO U.S ADULTS |
|
| Ordered through mail/phone/Internet | 94% | 201 |
| Ordered through mail/phone | 54% | 253 |
| Ordered through the Internet | 79% | 199 |
Source: 2011 TEXAS MONTHLY Subscriber Study, Ipsos Mendelsohn.