After 26 years of showcasing the Texas Hill Country as one of the most desirable destinations in the Lone Star state, the Texas famed Texas Hill Country Wine and Food Festival will don a new name, a new home, and new leadership for the next festival in the spring of 2012. The new Austin Food & Wine Festival will now be a part of the nationwide culinary series by acclaimed Food & Wine magazine and will be produced by C3 Presents (of Austin City Limits Music Festival fame) along with Texas culinary juggernauts Tyson Cole (Uchi/Uchiko, Austin), Tim Love (Lonesome Dove Bistro, Fort Worth), and Jesse Herman (La Condesa, Austin).

Recent James Beard award winner Tyson Cole, chef/owner of Uchi and Uchiko has spearheaded the renewed festival concept for the past year. “I’m proud to the lead the way in bringing Austin’s culinary landscape into the national spotlight with the creation of the Austin Food & Wine Festival,” says Cole. “It’s the next step in a city coming into it’s own in the food world, and I’m excited to use this as a vehicle to feature a wide array of talent our city has to offer.”

Most “foodie-philes” are aware of the celebrity-studded Food & Wine Classic in Aspen, which draws the likes of high profile chefs as James Beard award-winning José Andrés, Tom Colicchio, Mario Batali, John Besh, and Thomas Keller. This new event will build on the national brand that Food & Wine magazine has bestowed on Aspen but with a decidedly Tex-ified style.

“We really wanted to be a part of creating something that is representative of the changing food scene in Austin as well as the rest of Texas,” says La Condesa owner Jesse Herman who will work with C3 Presents, Cole and Love to leverage local and national contacts to create a well rounded showcase of Texas food and wine culture. “We really want to create a food and wine festival that is on par with the greatness of the ACL Festival and South by Southwest.”

The architects behind the original Texas Hill Country Wine and Food Festival will now restructure the organization to become a 501c3 nonprofit extension of the Austin Food & Wine Festival that will be the festival’s charitable arm and will receive annual support as a beneficiary to the festival’s success.

“This is a huge endorsement of the many years of work and commitment that has gone into the previous festival and we’re excited to support the new Austin Food & Wine Festival, which will bring Austin’s food and wine community in the national and international spotlight,” says Cathy Cochran-Lewis, President of the Texas Hill Country Wine and Food Festival whose leadership in 2011 brought the festival its most profitable year to date, a coup which will give the new nonprofit arm a firm foundation with which to promote the food and wine culture in Central Texas. “This opportunity aligns with the Texas Hill Country Wine and Food Festival’s original mission to create a platform and awareness of the outstanding chefs, restaurants, artisan producers, wines and spirits that makeup our unique culinary culture.”

The changeover not only marks a significant boon for the city of Austin as a premier culinary and viticultural destination, but for all of Texas. And with an ever increasing number of James Beard Award nominees, Food & Wine magazine Best New Chefs, and chef contestants on national food competition television shows, the event will garner national recognition for the Capital City not only as the Live Music Capital of the World, but as a culinary force to be reckoned with.

The official announcement of the new Austin Food & Wine Festival was made today by Austin Mayor Lee Leffingwell at an event held at Jesse Herman’s Malverde bar. The 2012 Austin Food & Wine Festival is scheduled for March 30 – April 1. Stay tuned for details as the event planning unfolds!

- Jessica Dupuy

Tagged: Austin Food and Wine Festival, C3 Presents, Cathy Cochran-Lewis, Jesse Herman, Jessica Dupuy, Texas Hill Country Food and Wine Festival, Tim Love, Tyson Cole