I haven’t put down my iPhone since I got it on Sunday and yes, it’s hard to type, but so worth it because now I feel like I’m somebody. I had the same BlackBerry for like 10 years and I’ve been using it as a free weight for the past two, while speed walking. Got your tickets to the gun show? So now I’m like every other annoying iPhone owner except I’m even more annoying because I’ve started walking up to strangers on the street and snapping photos of them up close, and then threatening to bribe them.

However, this unadulterated love for everything iPhone was before what could only be called…AppleAppGate. Due to soaring testosterone levels and public outrage, PepsiCo announced today that it was pulling an iPhone application from the Apple store, one that claimed to help men “score” with women. Wow. I mean, guys, if you’re relying on an app to get you laid, you should just go back to your Palm.

The app, “AMP Up Before You Score,” was part of the marketing campaign to help promote Pepsi’s new AMP Energy drink. According to its description, it’s a “roadmap to success with your favorite kinds of women” that will “change your game and raise your expectations.” The app classified women into different categories, like “actresses,” “businesswomen,” “broads,” “skirts,” and “girls who like tools,” and also provided a “cheat sheet on “the stuff she’s into, with lists, links and some surefire opening lines.” Like, “Hi, according to my iPhone, you might have sex with me if I pay you. A lot.”

If the guy “got lucky” (meaning some woman out there is very unlucky), the app allowed him to keep a “Brag List,” which you could share with your dork friends on email, Facebook, and Twitter. You could also print it out and post it on the wall of your basement apartment!

Tagged: AMP energy drink, iPhone app, PepsiCo.