Rideshare drivers, you are already obsolete.
Even as the cities and the state fight over regulating ridesharing services, you might as well get those legs ready for a future on the pedicabs. I’ll explain more on that in a moment. For now, though, you might see gold in your pocket as the hip hoards descended on Austin for South by Southwest, the city cratered this week to give Uber and Lyft a sweetheart deal to work Austin-Bergstrom International Airport for 45 days for a mere $2,500 fee. A couple of drunk-ride, surge-pricing fares ought to take care of that.
Last week, it appeared Lyft would be the only ride-booking company working at the airport during South by Southwest this year after the company signed an agreement that would have given the city 10 percent of all fares, with a minimum of $25,000 for the year. Uber had declined to sign a similar agreement.
For the drivers with dreams of filling your pockets with the expendable income of the South-bys, keep in mind that your long-term future as a part-time cabbie is as much in doubt as the traditional cabbies endangered by ridesharing apps. Driverless cars are on the horizon, according to a new report from McKinsey Global Institute, as recapped by the Detroit Free Press.
The first places we will see smaller autonomous vehicles likely will be in the growing networks of ride-sharing and car-sharing ventures such as Uber, Lyft and ZipCar. McKinsey’s research shows that the number of people who are members of such services has quadrupled worldwide to 4 million over the past four years.