Elefant Press

One of the many posters hanging in the Deep Ellum studio of Elefant Press says it all: “Art Is Work.” The quote—from famed graphic designer Milton Glaser—rings especially true as Fernando Gonzalez moves about his shop, hand-cranking the Vandercook printing press again and again or mixing ink to get the perfect Pantone shade. Gonzalez, a former ad-agency art director, got his start in letterpress printing in 2010, with a small tabletop press in his apartment.

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