Pretty much everyone in Austin this week is either doing SXSW things, or really, really tired of hearing about SXSW things. Either way, there's a question about the festival that's gotten harder and harder to answer over the past few years: What exactly is SXSW?
What's your license plate say? Probably just a nonsensical combination of letters and numbers in random sequence, huh? Boooring—and lacking in hometown spirit.
Elon Musk, the PayPal founder who parlayed his late 90s success in facilitating e-commerce into a science fiction-as-business-model empire that would make Tony Stark nod his head in approval, is considering bringing two of his futuristic enterprises to Texas.
Slow-Paced Space Race
The three-year effort to lure SpaceX to South Texas is the subject of a new Bloomberg News feature examining the use state and local incentives as a business recruiting tool.