New Deli

WITHIN EASY BICYCLING DISTANCE of each other in Central Austin are two Schlotzsky’s sandwich shops. One is a tidy, low-ceilinged space in a venerable cluster of stores on South Congress. It is so small—six hundred square feet—that the word “cozy” seems a wild exaggeration.


CONFIRMATION THAT MODERN-DAY American revolutions take place at the checkout counter came in October, with the opening of the Austin Hemp Company—the fifth Texas business devoted solely to selling products made from hemp, the plant that in its smokable form is also known as marijuana. Half a dozen other stores around the state also sell hemp products, and no wonder: Sales have been increasing by more than 20 percent a year.

The Neiman Marcus Christmas Catalog

In Texas the ultimate arbiter of good taste has always been Neiman Marcus, the Dallas-based department store that marks its ninetieth birthday next year. Neiman’s is known for the high quality of its apparel and jewelry and its unusual assortment of gifts and goodies, which shine most brightly in the store’s annual Christmas catalog. Every year the slick wish- book wows shoppers, particularly with the traditional His and Her gifts, which gently spoof Texas excess.

Pace on Earth

THE FOUR THOUSAND FANS who filled the Austin Music Hall for Bob Dylan’s two performances in October can thank the state’s premier concert promoter, Pace Entertainment, for bringing the rock legend to Texas for the second time in twelve months. Of course, they paid for the privilege—a top ticket price of $50, as a matter of fact. But hey, we’re talking Bob Dylan here!

Beer Necessities

THERE’S A NEW BUZZ IN THE BEER BUSINESS, and it’s creating some strange bedfellows. Though more than three quarters of beer drinkers still buy premium domestic brands like Budweiser, Miller, and Coors, sales of those labels have remained flat for most of this decade while those of so-called craft (or specialty) beers have quadrupled.

America’s Marketer

The Dallas Cowboys began the season struggling on the scoreboard, but they’ve continued to score big on the balance sheet. In a coup reminiscent of his deals with Pepsi and Nike, owner Jerry Jones has made an as-yet unannounced deal to designate Columbia/HCA Healthcare Corporation as the team’s official medical provider. This means that Columbia can use the relationship, along with the Cowboys’ helmet and logo, for promotional purposes—for a price, of course.

A Shrimp Tale

BOY, I ENJOY THIS, EARLY IN THE MORNING,” Vernon Bates declares as he gazes up at the rash of stars that sheds the barest light on his trawler, which is plowing east toward where we might expect to find the sun in an hour or so. The 67-year-old shrimper sips his coffee, then makes a vague gesture toward the sky.

Reality Bytes

FOR RICHARD GARRIOTT, real life sometimes looks a lot like a computer game. Consider what happened one night last March at Britannia Manor, his custom-built home in the hills of Northwest Austin. Garriott had retired around midnight, after an evening of watching comets from the observatory at the top of the house, when the doorbell rang.

Unfriendly Skies

EVER SINCE American Airlines CEO Robert Crandall announced in June that the British were coming—that Fort Worth-based American planned to team up with British Airways to share routes, passengers, and revenue—he’s been as popular as an airline meal. “Unfair competition,” cry attorneys for USAir. “Legalized price-fixing,” charges Continental Airlines GEO Gordon Bethune.

Advertising • Lionel Sosa

THIS WAS SUPPOSED TO BE THE YEAR that Lionel Sosa slowed down. Over a quarter century, the diminutive man with the dancing eyes had built a successful career by advising such clients as Coca-Cola, Sprint, Burger King, American Airlines, and Polaroid on how to reach the growing number of Latino consumers in the United States.


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