America’s Marketer

The Dallas Cowboys began the season struggling on the scoreboard, but they’ve continued to score big on the balance sheet. In a coup reminiscent of his deals with Pepsi and Nike, owner Jerry Jones has made an as-yet unannounced deal to designate Columbia/ HCA Healthcare Corporation as the team’s official medical provider. This means that Columbia can use the relationship, along with the Cowboys’ helmet and logo, for promotional purposes—for a price, of course. Columbia is rumored to have purchased sky boxes and advertising space at Texas Stadium. Left in the lurch was Baylor University Medical Center, the longtime unofficial medical provider for the Cowboys, which, as a nonprofit hospital, was in no position to outbid Columbia, the world’s largest hospital chain.… Big Bend Up the Creek Workers at the national park’s headquarters sang “Hello, Dolly” when the season’s fourth hurricane broke up over Mexico and deluged the drought-stricken region in August. But be careful what you wish for: Terlingua Creek has been threatening to change course, and now, after Dolly’s torrential runoff, park visitors cannot easily cross the creek to take the popular hike into Santa Elena Canyon.

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