Apocalypse Now

Dallas, the state's mecca of materialism, is the global epicenter of doomsday theology? The end may be nearer than we think.

THE PUBLIC-RELATIONS FIRM THAT DALLAS recently hired to come up with a catchy new slogan for the city probably won’t pick “Athens of the Apocalypse.” Even so, the only thing that sets Dallas apart from other American cities similarly replete with designer museums, five-star restaurants, and edgy little theatrical troupes is its unique end-of-the-world industry.

The city’s eschatological infrastructure is perhaps most evident in its great faith factories, like the Prestonwood Baptist megachurch, in the northern suburb of Plano, where the authors of the

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