Given Blue Moon’s location–on a somewhat remote plot along the Old San Antonio Road on the way to College Station from Dallas–the place relys on regulars. And those regulars know that Thursday night is prime rib night. For a nickel shy of $17, you can get a hefty slice of smoked prime rib, a loaded potato, bread, and salad. They use a post oak and an old steel smoker to get a good smoky essence on the meat, one that’s not overpowering.

The Moons have built themselves a good barbecue joint on the edge of nowhere. And they’ve built a good life around it. They live just up the road around Camp Creek Lake, and have taken to the laid-back lifestyle that doesn’t come with a stressful commute. Their customers are friends and neighbors, so their aim to please seems more personal. That aim is true on most of the menu, so maybe it’s time you found a reason to make Blue Moon your destination, or at least pretend like it’s on your way to somewhere.