Mission Possible

Senior executive editor Paul Burka talks about this month's special issue on Houston.

texasmonthly.com: Why a special issue on Houston? Who came up with the idea and how did it evolve?

Paul Burka: We have done a special issue every September for many years. First it was the richest people in Texas. We stopped doing it for two reasons: It was always the same people—especially at the top—and a lot of them didn’t want to be interviewed or photographed. Of course, as soon as we stopped doing it, the high-tech boom came along and the list would have been completely different. But we moved on to “The Texas Twenty,” the twenty Texans who had most influenced their fields of work in the previous year. The good news was that it gave us a chance to write about people who otherwise wouldn’t have been in the magazine, like Dennis Rodman, and the bad news was that it gave us a chance to write about people who otherwise wouldn’t have been in the magazine, like Dennis Rodman. The idea of the Texas Twenty seemed to have run its course by this year, so we began batting ideas around. Around that time Gourmet did a special issue on San Francisco. So the idea of doing a special issue on a Texas city got on the table. It was only one of a number of ideas, but it had a lot of things going for it—it could last for several years, for example. I can’t say that there was a eureka moment, but by the time we had to decide, it was at the top of everybody’s list.

texasmonthly.com: Why Houston over Dallas or San Antonio?

PB: I think that was obvious to everybody here. The fall of Enron was such a major event that, if we were going to focus on one city, it had to be Houston.

texasmonthly.com: How did you go about deciding what kinds of stories you wanted in the issue?

PB: It was a two-step process. The first was the normal way of generating stories for the magazine. Every editorial staffer has to turn in five ideas a month. Once the matter of a special issue on Houston was settled, people began putting Houston stories on their idea lists. Also as a normal part of putting out a magazine, we asked our writers what they were interested in. Skip Hollandsworth wanted to write about Becca Cason Thrash, the society hostess. That story was a natural for this issue. Cecilia Ballí wanted to write about why Houston was a better city for Latinos than San Antonio. That sounded intriguing. The second step was deciding upon the theme of the issue: Would it be “Enron” or “Enron, schmenron”? We decided on the latter, to look forward instead of backward, and to try to capture what was essential about Houston—before, after, and regardless of Enron.

texasmonthly.com: What was your favorite story in the issue? Why?

PB: How about editor Evan Smith’s story on the new editor of the Houston Chronicle, because I got to edit his writing for a change? Seriously, folks … let me answer this in three ways. First, what I really like about this issue is that the whole is greater than the sum of the parts. The stories are good, but the combination is better. If you read every story, not just the features but also the columns and Reporter and Behind the Lines and

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