I FIRST REALIZED HOW BEING a cheerleader could help you in politics when I became a candidate for the state Senate in 1986. I remember going to a high school out of town, not in Laredo, during the campaign. They invited me to go to a pep rally right before the football game. I had already checked out the football schedule. Every time I went to a high school, I knew the mascot, I knew the colors, I knew their scores, I knew the record for their football team. I knew the details, just like I know about the rainfall when I visit another county, because farmers and other people in agriculture will ask questions such as “How much has it rained in Laredo?” I always have the answer.
During the pep rally, someone turned and asked if I wanted to say a few words. I walked the entire length of the gym to get to the microphone, and Dennis Longoria, a family friend and volunteer who was traveling with me, wanted to die. He said, “Oh, no!” All he could think of was that the cheerleaders had just had the pep contest between the classes to see who could yell the loudest, then had formed a human pyramid with layers of people standing on each other’s shoulders, and now I was going to talk about economic development and tort reform and all those issues I’d been talking about, and they were going to boo me. Dennis said that was the longest walk he ever saw me take. And I walked up to the microphone and said, “Are we going to beat the Bulldogs?”
I really helped rev up the audience. They were stunned. They didn’t expect that from me. To this day, when I visit high schools, if I’m invited to a pep rally, I know what to do: ask questions, involve the audience. And don’t get up and talk about yourself and get serious. Be able to go with the flow. Create an appropriate atmosphere. Focus not so much on myself and what I want to say and do but on them and what they need to hear. That’s what cheerleading teaches you.
George W. Bush, Rick Perry, Kay Bailey Hutchison—they were all cheerleaders, and they are all very effective with an audience. As cheerleaders, they learned how to work with a crowd. It’s important to bond with an audience and to help the audience come together as a unit. At this point in their careers, they don’t need to rev up a crowd too often. Cheerleading is particularly an asset for first-time candidates. It gives you the ability to understand audience psychology and know how to respond to an audience yet help unite them. I wish Tony Sanchez had been a cheerleader in high school. He would have known how to rev up the troops from the beginning. Instead, he had to master that art along the way.
Part of leadership is knowing when to lead and knowing when to follow, and cheerleading teaches you that. The best leaders have that skill. I saw it in George Bush. After Bush’s election in 1994, Lieutenant Governor Bob Bullock asked me to talk to the governor about welfare reform. I said to Bush, “I’m the chair of the Health and Human Services Committee. I have passed welfare legislation and have a bill for this session, but Bullock asked me to meet with you and to ask you what your bill does and who will carry it for you.”
Bush looked at me and said, “Senator, your bill is my bill.”
I smiled. “Governor, we’re going to get along just fine.”
The image of cheerleaders as shallow couldn’t be further from the truth. So many leadership skills are involved: not only bringing the audience together but