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> Beverage
Ten Reasons to Advertise
in TEXAS MONTHLY
ONLINE ADVERTISING
CONTACT INFORMATION
CUSTOM PUBLISHING
FASHION
|
| FREQUENCY OF ORDERING BY BRAND |
| |
SUBSCRIBER
PERCENTAGE |
| Always/sometimes |
69% |
| Always |
28% |
| Always |
42% |
| |
|
| BEVERAGES SERVED/CONSUMED |
| (Past 6 months) |
|
|
|
| |
PERSONALLY DRANK |
| |
SUBSCRIBER
PERCENTAGE |
INDEX TO
U.S. ADULTS |
SERVED/
CONSUMED IN HOME |
| Any beverages listed below |
96% |
n/a |
96% |
| |
|
|
|
| Bottled water or seltzer |
73% |
120 |
69% |
| |
|
|
|
| Wine |
66% |
258 |
67% |
| Domestic wine |
64% |
280 |
65% |
| Imported wine |
42% |
375 |
45% |
| |
|
|
|
| Beer |
61% |
143 |
67% |
| Domestic beer |
57% |
146 |
63% |
| Light beer |
20% |
103 |
22% |
| Regular beer |
48% |
149 |
53% |
| Imported beer |
33% |
171 |
38% |
| Low/no-alcohol beer |
4% |
157 |
4% |
| |
|
|
|
| White goods |
57% |
220 |
55% |
| Vodka |
36% |
237 |
37% |
| Tequila |
40% |
385 |
36% |
| Gin |
16% |
281 |
17% |
| Rum |
25% |
198 |
24% |
| |
|
|
|
| Ready-to-drink iced tea |
34% |
114 |
26% |
| |
|
|
|
| Whiskey/bourbon |
38% |
282 |
39% |
| Any whiskey |
26% |
261 |
27% |
| Scotch whiskey |
18% |
372 |
19% |
| Canadian whiskey |
8% |
148 |
7% |
| Irish whiskey |
5% |
237 |
5% |
| Blended or rye whiskey |
5% |
241 |
5% |
| Bourbon |
23% |
339 |
25% |
| |
|
|
|
| Mixed drinks |
50% |
177 |
46% |
| |
|
|
|
| Champagne, cold duck, and sparkling wines |
26% |
300 |
24% |
| |
|
|
|
| Cordials and liqueurs |
19% |
161 |
18% |
| |
|
|
|
| Wine coolers and spirits coolers |
15% |
n/a |
15% |
| |
|
|
|
| Brandy/cognac |
9% |
142 |
9% |
| Brandy |
6% |
162 |
6% |
| Cognac |
6% |
120 |
6% |
| |
|
|
|
| Port, sherry, and dessert wines |
11% |
318 |
10% |
| |
|
|
|
| Specialty wines and aperitifs |
7% |
429 |
8% |
| |
|
|
|
|
|
