|
CIRCULATION BY DESIGNATED MARKET AREA
With 20 DMA's (twice as many as any other state), Texas is a true state market. Texans identify strongly with their state and frequently travel in-state to other cities to shop at retailers not located in their home cities.
| DMA |
|
SUBSCRIPTIONS |
VERIFIED |
NEWSSTAND |
TOTAL CIRC. |
% OF TOTAL
TEXAS CIRC. |
| Abilene-Sweetwater |
|
4,978 |
- |
440 |
5,418 |
2.0% |
| Amarillo |
|
4,103 |
- |
338 |
4,491 |
1.7% |
| Austin |
|
31,788 |
- |
5,762 |
37,550 |
14.0% |
| Beaumont-Port Arthur |
|
4,083 |
- |
628 |
4,711 |
1.8% |
| Corpus Christi |
|
5,489 |
- |
1,154 |
6,643 |
2.5% |
| Dallas-Ft. Worth |
|
54,977 |
10,112 |
8,692 |
73,781 |
27.4% |
| El Paso |
|
2,265 |
- |
206 |
2,471 |
0.9% |
| Harlingen-McAllen |
|
4,021 |
- |
925 |
4,936 |
1.8% |
| Houston |
|
47,493 |
8,888 |
9,042 |
65,423 |
24.3% |
| Laredo |
|
680 |
- |
211 |
891 |
0.3% |
| Lubbock |
|
5,064 |
- |
560 |
5,624 |
2.1% |
| Odessa-Midland |
|
4,736 |
- |
446 |
5,182 |
1.9% |
| San Angelo |
|
1,967 |
- |
206 |
2,173 |
0.8% |
| San Antonio |
|
19,565 |
- |
3,950 |
23,545 |
8.7% |
| Sherman |
|
848 |
- |
99 |
947 |
0.4% |
| Shreveport |
|
3,533 |
- |
357 |
3,890 |
1.4% |
| Tyler-Longview |
|
6,592 |
- |
665 |
7,257 |
2.7% |
| Victoria |
|
865 |
- |
167 |
1,032 |
0.4% |
| Waco-Temple-Bryan |
|
9,411 |
- |
1,313 |
10,724 |
4.0% |
| Wichita Falls-Lawton |
|
2,235 |
- |
215 |
2,450 |
0.9% |
| Total Texas Circulation |
|
214,723 |
19,000 |
35,416 |
269,139 |
100.0% |
| Total Out-Of-Texas Circulation |
|
|
|
|
34,278 |
|
| Total TEXAS MONTHLY Circulation |
|
|
|
|
303,417 |
|
| Dallas-Ft. Worth and Houston DMA's |
|
|
|
|
139,204 |
45.9% |
Dallas-Ft. Worth, Houston,
San Antonio and Austin DMA's |
|
|
|
|
200,299 |
66.0% |
CIRCULATION BY A, B, C, AND D COUNTIES
|
CIRCULATION |
% OF TEXAS
CIRCULATION |
| A counties |
123,351 |
45.8% |
| B counties |
66,832 |
24.8% |
| Total A/B counties |
190,183 |
70.7% |
| C counties |
35,495 |
13.2% |
| D counties |
43,461 |
16.1% |
| Total C/D counties |
78,956 |
29.3% |
| Total Texas Circulation |
269,139 |
100.0% |
|
