CIRCULATION BY REGION

Circulation based on the July 2010 issue.
Out-of-state DMA circulation accounts for an additional 35,358 copies.

 

CIRCULATION BY DESIGNATED MARKET AREA

With 20 DMA’s (twice as many as any other state), Texas is a true statemarket. Texans identify strongly with their state and frequently travel in-state to other cities to shop at retailers not located in their home cities.

DMA		SUBSCRIPTIONS	DIGITAL	VERIFIED	NEWSSTAND	TOTAL CIRC.	% OF TOTAL TEXAS CIRC.
Abilene-Sweetwater		5,458	30	-	487	5,975	2.1%
Amarillo		4,467	58	-	507	5,032	1.8%
Austin		33,555	372	2,057	7,023	43,007	15.1%
Beaumont-Port Arthur		4,600	56	-	750	5,406	1.9%
Corpus Christi		5,814	91	-	1,311	7,216	2.5%
Dallas-Ft. Worth		57,303	1,293	3,365	11,117	73,078	25.6%
El Paso		1,923	95	-	253	2,271	0.8%
Harlingen-McAllen		4,054	78	-	833	4,965	1.7%
Houston		49,018	991	2,583	12,075	64,667	22.7%
Laredo		637	27	-	235	899	0.3%
Lubbock		5,665	54	-	893	6,612	2.3%
Odessa-Midland		5,237	48	-	866	6,151	2.2%
San Angelo		2,248	22	-	239	2,509	0.9%
San Antonio		21,009	322	1,362	4,140	26,833	9.4%
Sherman		1,049	18	-	102	1,169	0.4%
Shreveport		3,713	49	-	552	4,314	1.5%
Tyler-Longview		7,459	74	-	1,005	8,538	3.0%
Victoria		904	10	-	255	1,169	0.4%
Waco-Temple-Bryan		10,424	146	-	1,821	12,391	4.3%
Wichita Falls-Lawton		2,601	28	-	334	2,963	1.0%
Total Texas Circulation		227,138	3,862	9,367	44,798	285,165	100.0%
Total Out-Of-Texas Circulation		32,969	4,138	3	528	37,638
Total TEXAS MONTHLY Circulation					322,803
Dallas-Ft. Worth and Houston DMA's					137,745	46.3%
Dallas-Ft. Worth, Houston, San Antonio and Austin DMA's					207,585	69.7%

 

CIRCULATION BY A, B, C, AND D COUNTIES

	CIRCULATION	% OF TEXAS CIRCULATION
A counties	122,050	42.8%
B counties	71,862	25.2%
Total A/B counties	193,912	68.0%
C counties	39,923	14.0%
D counties	51,330	18.0%
Total C/D counties	91,253	32.0%
Total Texas Circulation	285,165	108.7%