BASIC DEMOGRAPHICS: READER
|
|
PERCENT
COMPOSITION |
INDEX TO
U.S. |
PERCENT COVERAGE
IN TEXAS |
| Total Audience |
2,107,000 |
|
|
11% |
| Men/Women |
|
51%/49% |
106/95 |
12%/10% |
| |
|
|
|
|
| Readers per copy |
6.7 (Based on total U.S. analyzed and non-analyzed circulation, ABC 6/30/07.) |
| |
|
|
|
|
| Rate base: |
300,000 |
|
|
|
| |
|
|
|
|
| Age |
|
|
|
|
| 18-24 |
|
5% |
61 |
4% |
| 25-34 |
|
16% |
87 |
8% |
| 35-44 |
|
15% |
75 |
8% |
| 45-54 |
|
26% |
134 |
16% |
| 55+ |
|
40% |
131 |
16% |
| Median: 51.2 (U.S.= 44.8) |
| |
|
|
|
|
| Education |
|
|
|
|
| Postgraduate degree |
|
19% |
225 |
31% |
| Graduated college+ (Bachelor's degree) |
|
50% |
196 |
23% |
| Any college |
|
80% |
151 |
17% |
| |
|
|
|
|
| Household income |
|
|
|
|
| $200,000+ |
|
12% |
319 |
30% |
| $150,000+ |
|
20% |
232 |
27% |
| $100,000+ |
|
42% |
195 |
22% |
| $75,000+ |
|
60% |
173 |
22% |
| Median: $89,192 (U.S.= $55,415) |
| |
|
|
|
|
| Individual employment income |
|
|
|
|
| $100,000+ |
|
10% |
216 |
24% |
| $75,000+ |
|
20% |
211 |
24% |
| $60,000+ |
|
27% |
185 |
22% |
| Median: $47,970 (U.S.= $33,830) |
| |
|
|
|
|
| Occupation |
|
|
|
|
| Top management* |
|
17% |
178 |
20% |
| Professional/managerial |
|
47% |
201 |
22% |
| |
|
|
|
|
| Family status |
|
|
|
|
| Married |
|
68% |
123 |
14% |
| Any children |
|
32% |
78 |
9% |
| |
|
|
|
|
| Own home |
|
78% |
112 |
14% |
| |
|
|
|
|
| County size |
|
|
|
|
| A/B county |
|
75% |
105 |
11% |
| C/D county |
|
25% |
88 |
12% |
| |
|
|
|
|
|
