|
SUBSCRIBERS |
INDEX TO
U.S. ADULTS |
U.S. ADULTS |
| Rate base |
300,000 |
|
n/a |
| |
|
|
|
| Male/female ratio |
47%/53% |
97/103 |
|
| |
|
|
|
| Median age |
57 |
|
44 |
| |
|
|
|
| Attended or graduated college |
89% |
169 |
|
| |
|
|
|
| Postgraduate study with degree |
32% |
386 |
|
| |
|
|
|
| Household income |
|
|
|
| $200,000 or more |
16% |
497 |
|
| $150,000 or more |
32% |
405 |
|
| $100,000 or more |
50% |
254 |
|
| $75,000 or more |
68% |
210 |
|
| |
|
|
|
| Average subscriber household income |
$151,100 |
|
$65,400 |
| |
|
|
|
| Median subscriber household income |
$99,300 |
|
$52,800 |
| |
|
|
|
| Net worth |
|
|
|
| $1,000,000 or more |
20% |
n/a |
|
| $750,000 or more |
27% |
n/a |
|
| $500,000 or more |
47% |
n/a |
|
| $200,000 or more |
79% |
n/a |
|
| |
|
|
|
| Average subscriber net worth |
$733,400 |
|
n/a |
| |
|
|
|
| Median subscriber net worth |
$446,000 |
|
n/a |
| |
|
|
|
| Professional/managerial* |
72% |
203 |
|
| |
|
|
|
| Owner/partner* |
28% |
262 |
|
| |
|
|
|
| Own investments or securities |
88% |
n/a |
|
| |
|
|
|
| Own home |
90% |
127 |
|
| |
|
|
|
| Own vacation or weekend home |
14% |
519 |
|
| |
|
|
|
Average number of past
4 issues read |
3.7 |
|
n/a |
| |
|
|
|
Average number of times
pick up a typical issue |
3.4 |
|
n/a |
| |
|
|
|
| |
|
|
MAGAZINE READER AVG. |
Average time spent
with typical issue |
1.3 hours |
|
44 minutes |
| |
|
|
|
Took action as a result of reading
TEXAS MONTHLY (past 12 months) |
94% |
n/a |
|
| |
|
|
|
|
