SUBSCRIBERS	INDEX TO U.S. ADULTS	U.S. ADULTS
Rate base	300,000		n/a
Male/female ratio	47%/53%	97/103
Median age	57		44
Attended or graduated college	89%	169
Postgraduate study with degree	32%	386
Household income
$200,000 or more	16%	497
$150,000 or more	32%	405
$100,000 or more	50%	254
$75,000 or more	68%	210
Average subscriber household income	$151,100		$65,400
Median subscriber household income	$99,300		$52,800
Net worth
$1,000,000 or more	20%	n/a
$750,000 or more	27%	n/a
$500,000 or more	47%	n/a
$200,000 or more	79%	n/a
Average subscriber net worth	$733,400		n/a
Median subscriber net worth	$446,000		n/a
Professional/managerial*	72%	203
Owner/partner*	28%	262
Own investments or securities	88%	n/a
Own home	90%	127
Own vacation or weekend home	14%	519
Average number of past 4 issues read	3.7		n/a
Average number of times pick up a typical issue	3.4		n/a
			MAGAZINE READER AVG.
Average time spent with typical issue	1.3 hours		44 minutes
Took action as a result of reading TEXAS MONTHLY (past 12 months)	94%	n/a

*Based on employed readers.

Source: 2007 TEXAS MONTHLY Subscriber Study, MRI Market Solutions.