| SHOPPING | |
| (in the past 6 months) | SUBSCRIBER PERCENTAGE |
| Department stores | 95% |
| Specialty retail stores | 91% |
| MAJOR SHOPPING TRAVEL DESTINATIONS | |
| A trip is defined as one in which the subscriber traveled at least 75 miles from home one-way; below are destinations where subscribers shopped while visiting on a trip during the past 12 months. | |
| SUBSCRIBER PERCENTAGE |
|
| Any major market | 59% |
| Dallas | 27% |
| Austin | 27% |
| San Antonio | 25% |
| Houston | 20% |
| Fort Worth | 15% |
| MAIL/PHONE/INTERNET SHOPPING | ||
| SUBSCRIBER PERCENTAGE |
INDEX TO U.S ADULTS |
|
| Ordered through mail/phone/Internet | 91% | 209 |
| Ordered through mail/phone | 58% | 227 |
| Ordered through the Internet | 68% | 222 |
Source: 2007 TEXAS MONTHLY Subscriber Study, MRI Market Solutions.