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SHOPPING  
(in the past 6 months) SUBSCRIBER
PERCENTAGE
Department stores 95%
Specialty retail stores 91%

MORE THAN HALF OR 53% GENERALLY SHOPPED FOR BRAND OR DESIGNER NAMES WHEN BUYING CLOTHES OR SHOES.

 

MAJOR SHOPPING TRAVEL DESTINATIONS
A trip is defined as one in which the subscriber traveled at least 75 miles from home one-way; below are destinations where subscribers shopped while visiting on a trip during the past 12 months.
  SUBSCRIBER
PERCENTAGE
Any major market 59%
Dallas 27%
Austin 27%
San Antonio 25%
Houston 20%
Fort Worth 15%

 

MAIL/PHONE/INTERNET SHOPPING    
  SUBSCRIBER
PERCENTAGE
INDEX TO
U.S ADULTS
Ordered through mail/phone/Internet 91% 209
Ordered through mail/phone 58% 227
Ordered through the Internet 68% 222
     

Source: 2007 TEXAS MONTHLY Subscriber Study, MRI Market Solutions.