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TEN REASONS TO ADVERTISE IN TEXAS MONTHLY |
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TEXAS IS THE NATION’S SECOND LARGEST HIGH-TECH STATE
According to the American Electronics Association, Texas ranks second nationwide in high-technology employment
and high-tech establishments. The study found that Texas had a $13 billion dollar growth in high-tech exports between 1998 and 2004. Texas’s high-tech payroll ranks second nationwide, at $30.4 billion. Texas is also home to 29 of the Forbes Largest Private Companies and 56 of the Fortune 500 companies. |
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TEXAS IS THE SECOND LARGEST STATE IN POPULATION
In 1994, Texas officially surpassed New York to become the nation’s second-largest state. Texas also ranks as one of the fastest-growing markets and is home to some of the wealthiest populations in America, ranking third in both personal and disposable income. Texas generated more than $416 billion in disposable income in 2004. |
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TEXAS WILL CONTINUE AS THE #2 SALES MARKET IN THE U.S.
Texas continues to outpace New York as the nation's number two market for retail sales, racking up more than $350 billion in 2004. |
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TEXAS ECONOMY ENJOYS MODEST GROWTH
Texas leads all states in net job creation since 1990, and this growth is broad-based. Texas ranks among the leading states in nearly all major economic sectors in job growth. Between January 2004 and December 2004, Texas gained an estimated 124,800 new jobs. In fact, Texas has over 2.4 million more jobs now than when the nineties began—a 36% increase since January 1990. This figure exceeds the number added by any other state. |
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TEXAS MONTHLY is among the top national monthly magazines in several key advertising categories. It is first in real estate, health care, and amusements and events and is among the top five in travel and the top ten in retail. |
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REACHES ACTIVE, INVOLVED, EDUCATED, AND UPSCALE READERS
TEXAS MONTHLY subscribers boasted 100% participation in a leisure or sports activity in the past year; 91% participated in civic activities, with 83% voting in federal, state, or local elections. Average household income of subscribers is $123,500; average net worth is $640,100. |
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TARGETS TEXANS WHO TRAVEL TO SHOP
TEXAS MONTHLY subscribers take more than 4.2 million trips annually within Texas, and more than half shop on their trips to one of the four major metropolitan centers in Texas. TEXAS MONTHLY reaches traveling Texans and "conspicuous consumers" who shop in markets throughout the state. |
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READING-TIME-PER-ISSUE AMONG HIGHEST NATIONALLY
TEXAS MONTHLY has one of the highest reading-time-per-issue figures among all magazines: 1.3 hours, compared with a national average of 45 minutes. |
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WINNER OF NINE NATIONAL MAGAZINE AWARDS
TEXAS MONTHLY is a magazine that stimulates readers' minds and creates "talk value." Over 33 years, its editorial excellence has garnered 51 National Magazine Award nominations and 9 awards. Only The New Yorker, Atlantic Monthly, Esquire, Harper’s, National Geographic, Vanity Fair, Rolling Stone, Newsweek and Time have won more. |
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TEXAS MONTHLY IS THE NATIONAL MAGAZINE OF TEXAS
A national market needs a national magazine. TEXAS MONTHLY provides advertisers with an opportunity to tap into the Texas
mind-set in a magazine that has become synonymous with the state. TEXAS MONTHLY is the national magazine of Texas. |
