The 2004 J.D. Power Combined Light Vehicle Study confirms the strength of TEXAS MONTHLY in reaching the full-size truck market.

TEXAS MONTHLY ranks 5th out of 116 publications in readers who are principal drivers of new full-size pickups bought in the last 12 months.

TEXAS MONTHLY readers are 64% above average in their propensity to purchase a full-size pickup.

In Texas, TEXAS MONTHLY reaches one in five adults (20% or 42,672) who are principal drivers of full-size pickups.

TEXAS, PICKUP CAPITAL OF THE WORLD! In fact, Texans buy 74% more than their share of these vehicles! California residents buy 18% below their share and New Yorkers buy 59% below their share.

Source: J.D. Power Light Vehicle Media Report, 2004; R.L. Polk New Truck Registrations, 2003.