The email came on May 4, 2010, calling forth all artists, activists, and journalists who could gather the nerve to cross the Santa Fe Street Bridge from El Paso into Mexico. “We’ve turned our back on Juárez,” declared the sender, a local bar owner and writer named Richard Wright. “Some of us stopped going back in the nineties, when news accounts of the femicides reached their peak. Now Juárez is a wholesale murder factory. We wring our hands, and sign petitions, and pray. So far to no avail.” He lamented, “I miss Juárez.