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According to Johnson, the primary skill in the haggler's art is developing the Sale Face -- a studied look of perfect indifference and nonchalance that holds no matter how stellar the find. The Sale Face shows no emotion, yet radiates just enough friendliness to catch the vendor off guard. The Sale Face sits on the front of your head like an amiable kabuki mask, hiding emotions when the slightest show of interest can effectively double the price on that reversible Flip Wilson/Geraldine talking doll.
A good Sale Face requires both mental discipline and well-toned facial muscles, mostly required to conceal any outward signs of excitement. "Animals can smell fear," says Johnson, picking through a pile of Depression-era glassware, "but dealers can smell interest. Once they know you're hooked, the haggle's over before it starts."
Owing to years of practice, Elaine's Sale Face exudes... well, nothing. At first glance, she seems to be just another shopper looking to pass the time. With all facial muscles relaxed, her overall expression falls somewhere between apathy and bemusement -- which she could maintain even after discovering the Hope Diamond in a tangled pile of Mardi Gras beads.
"A relaxed face can change almost instantly from accepting to stern and back again, which is very important once the negotiations start. If you can keep your Sale Face for the first couple of bids, you'll stand a much better chance of winning." Just don't concentrate on your countenance to the exclusion of all else, she reminds. "Always keep an eye on the dealer's face, since you can be damn sure that they'll be watching yours."
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