Somehow, as every other major airline went bankrupt, slashed its workforce, or grounded planes, Southwest Airlines kept flying high. Today, Southwest is the country’s largest domestic carrier. So how does a feisty underdog vanquish its competitors and dominate a thoroughly beleaguered industry? One Kick Tail-a-Gram at a time.
March 1, 2012 | by S. C. Gwynne | Business
Well, the vice president of the United States was a mediocre CEO, but the company will be just fine. And, despite what you’ve read in the papers, so will he.
October 1, 2002 | by S. C. Gwynne | Feature
It’s not just the stock price. It’s not just the executive exodus. It’s not just the flaming laptops. It’s not just the lousy customer service. It’s not just the sagging employee morale. It’s all of these things—and it’s deadly serious. Inside the sudden decline of the world’s most powerful computer company.
October 1, 2006 | by S. C. Gwynne | Feature