The iconic Texas airline, founded in 1967, was instrumental in connecting the state's cities with its frequent discount flights staffed by flight attendants in hot pants. Though it is now one of the largest domestic airlines, it still retains much of its historic identity as a scrappy upstart.
Somehow, as every other major airline went bankrupt, slashed its workforce, or grounded planes, Southwest Airlines kept flying high. Today, Southwest is the country’s largest domestic carrier. So how does a feisty underdog vanquish its competitors and dominate a thoroughly beleaguered industry? One Kick Tail-a-Gram at a time.
March 1, 2012 | by S. C. Gwynne | Business