How did the University of Texas build the most successful college sports program in history? One visionary coach at a time. One world-class athlete at a time. One state-of-the-art stadium at a time. And with an ambitious, aggressive business model that’s the envy of its rivals everywhere.
November 1, 2008 | by S. C. Gwynne | Feature
It was just last year—amid spectacular losses and dramatic resignations—that the University of Texas saw its sports program go up in flames. As the new athletics director knows, a return to glory now rides on one person: him.
August 20, 2014 | by S. C. Gwynne | Sports
And you would be too if you were an itinerant Rollerblader with a passion for pirates who’d reinvented the game of college football, brought joy to Lubbock, beaten UT, and narrowly missed a shot at a national champi- onship. And what you’d be thinking is, “Gangway!”
September 1, 2009 | by S. C. Gwynne | Feature