The Plano-based company will be adopting a "1 percent-99 percent strategy" by emphasizing both high-end products, like Stacy's Pita Chips, and "value" items, like Cracker Jack.
A Tyler man says he invented the technology that laid the groundwork for the web, Frito sales are on the rise, and Rice could help offer open-source textbooks.
That's good news for Doritos' parent company, Plano's Frito-Lay, especially since Taco Bell has plans to use Cool Ranch and Hot and Spicy taco shells.
The Frito-Lay snack has been targeted for banning by some school districts, even in home-packed lunches. Also, it's not just your fingers that the stuff turns red.