13 Rules For Having Fun At SXSW

Crowded, overbooked, and overwhelming, SXSW is what you make of it. Here are a few tips.
Fri March 15, 2013 10:00 am
Fans at the Fader Fort, one of SXSW's historic clusterf***s
Jack Plunkett/Invision/AP

It’s the fourth day of SXSW Music. It’s crowded. The schedule app is overwhelming. And badge or no badge, you can’t get into everything you want to. But the festival is what you make of it. Here are a few of my personal coping strategies for getting through it all.

1. Pay for all of your own food and drink 
Look, I get it. Everybody loves free stuff. But how much is your time worth? Get out of line, eat the food you actually want (which is better than the free food) and go see another band.

(This does not apply to expense accounts, of course, in which case it is okay to miss bands for Barley Swine or Uchi.)

2. Don’t wait in line for anything
Do you really need to see Foxygen (or

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