American Airlines Wants its “Golden Tickets” Back

The bankrupt carrier has realized its AAirpasses, which allow ticket holders unlimited first-class flights, are costing the company millions of dollars in lost revenue.
Wed May 9, 2012 8:15 pm
AP Photo | Susan Walsh

In January 1990, Jacques Vroom spent $356,000 on an AAirpass from American Airlines, a “golden ticket” that allowed him unlimited, first class travel on the airline. Vroom, a Dallas resident, subsequently accrued more than 37 million (!) frequent flier miles in his trips around the globe. (That would be more than 3,890 roundtrip flights from DFW to London-Heathrow, a steal at $91 a pop.)

But an ailing American Airlines realized heavy users of the passes, including Vroom, were costing the airline millions in revenue a year, and now, the company wants the passes back, according to Ken Bensinger’s 2,300-word Los Angeles Times story, “The frequent fliers who flew too much.”

In 1981, American Airlines began selling unlimited AAirpasses. Over the life of the program, the company sold 65 unlimited AAirpasses to people including Michael Dell and Willie Mays. (The company last offered one for sale in the pages of the Neiman Marcus Christmas catalog in 2004 for a cool $3 million.) 

Bensinger described this elite group of travelers, writing:

There are frequent fliers, and then there are people like Steven Rothstein and Jacques Vroom.

Both men bought tickets that gave them unlimited first-class travel for life on American Airlines . It was almost like owning a fleet of private jets.

Passes in hand, Rothstein and Vroom flew for business. They flew for pleasure. They flew just because they liked being on planes. They bypassed long lines, booked backup itineraries in case the weather turned, and never worried about cancellation fees. Flight crews memorized their names and favorite meals. …

In the 2009 film “Up in the Air,” the loyal American business traveler played by George Clooney was showered with attention after attaining 10 million frequent flier miles.

Rothstein and Vroom were not impressed.

“I can’t even remember when I cracked 10 million,” said Vroom, 67, a big, amiable Texan, who at last count had logged nearly four times as many. Rothstein, 61, has notched more than 30 million miles.

In light of its recent financial problems, American Airlines began a cost-cutting crackdown. As the airline began sniffing around for superfluous costs it could cut, it turned its money-seeking spotlight toward these globetrotting AAirpass holders, assigning an “revenue integrity unit” to investigate them.

More Texas Monthly

Loading, please wait...