The Longhorn Network came to life on August 26 with a stirring introductory montage narrated by the actor Matthew McConaughey. “Ours is the color of the sunset and leather,” the famous University of Texas Ex intoned. Then, a few lines later: “One flag, one star, one state, one school.”
He might as well have added, “We’re Texas—and you’re not!”
Never has a single television channel caused such controversy without reaching any viewers. Long before its first live football broadcast—the Texas-Rice game Saturday night—the Longhorn Network had been blamed for Texas A&M’s leaving the Big 12 Conference and inspired an NCAA moratorium against broadcasting high school football.
The ESPN owned-operated, UT-branded network is