Hey Romney, Tami Taylor Called and She Wants Coach’s Slogan Back

Connie Britton took to the pages of USA Today to criticize the Romney campaign for using the Friday Night Lights slogan "clear eyes, full hearts, can't lose."  
Tue October 30, 2012 2:59 am
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Tami Taylor slammed the Romney campaign for co-opting the Friday Night Lights ' slogan "Clear Eyes, Full Hearts, Can't Lose."

Connie Britton, who played Coach Taylor's wife on the show, penned an op-ed in Sunday's USA Today with Sarah Aubrey, the show's executive producer, criticizing the Romney campaign for using the slogan:

"Clear eyes, full hearts, can't lose," was the battle cry for the high school football teams of Dillon, Texas, on the TV show Friday Night Lights for five seasons. But the show wasn't just about football. And "Clear Eyes, Full Hearts, Can't Lose" wasn't just about winning games. Rather, it was a rallying cry of hope and optimism in a community where everyone had a fair shot -- no matter their background, no matter their parents, no matter their gender. And no matter their politics.

So it has been surprising that the phrase has been usurped and co-opted by Mitt Romney and his campaign for their gain. And it got us thinking: What would the women of Dillon think about this?

Dillon is a classic American town filled with hard-working, middle-class Americans, who just want to lead productive, healthy lives. And the women we represented on the show -- the women we are in real life -- are like the millions of women across the nation. Women who want to make our own health care decisions. Women who want to earn equal pay for the work we do. Women who want affordable health care.

President Obama, they wrote, is the candidate "who has shown his values to be more closely aligned with those represented by the phrase," evidenced by his support of the Lilly Ledbetter Fair Pay Act, the Affordable Care Act, and Planned Parenthood, which, they note, made several appearances on the show:

Planned Parenthood was well represented on the show, too -- Brian "Smash" Williams' mom worked there, Tami got a pregnancy test there, and, after being abandoned by her parents, Becky Sproles was able to get a safe and legal abortion there.

Britton and Aubrey end their op-ed by urging women to discuss "what's at stake for women in this election" with everyone around them. "So as women, let's take 'Clear Eyes, Full Hearts' back and use it as it was always intended -- as a motivator for progress, power, and greatness," they wrote.

Earlier this month, Peter Berg, creator of the Friday Night Lights TV show and writer/director of the movie of the same name, wrote a stern letter to the Romney campaign expressing his displeasure with their use of the phrase. But Buzz Bissinger, who wrote the book on which the movie and show were based, disagreed, calling Berg "childish and petulant."

“He should be flattered that Romney is honoring his show. Obama tried to use the slogan as well but unsurprisingly was ineffective in getting the message across," Bissinger told Hollywood Reporter .

Twitter seemed to love Britton's op-ed:

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