In assessing the box office performance of new releases, Hollywood bean counters have long considered both foreign and domestic grosses. But they may soon have to add a third category: Texas.
While conservative-themed documentaries and faith-based dramas often launch in regions that are sympathetic to those principles, some distributors are finding success in Texas, and using the state as a springboard. In the case of this summer’s sleeper hit, the right-leaning documentary 2016: Obama’s America, the film’s distributor executed a careful marketing plan that focused initially on the Houston market.
The documentary launched there in one theater in mid-July and grossed just shy