How to Successfully Release a Conservative Film

Movie distributors of 2016: Obama's America, which is on track to be one of the five highest-grossing documentaries of all time, focused their initial marketing strategy on a Houston release. Why?
How to Successfully Release a Conservative Film
Courtesy Rocky Mountain Pictures

In assessing the box office performance of new releases, Hollywood bean counters have long considered both foreign and domestic grosses. But they may soon have to add a third category: Texas.

While conservative-themed documentaries and faith-based dramas often launch in regions that are sympathetic to those principles, some distributors are finding success in Texas, and using the state as a springboard. In the case of this summer’s sleeper hit, the right-leaning documentary 2016: Obama’s America, the film’s distributor executed a careful marketing plan that focused initially on the Houston market.

The documentary launched there in one theater in mid-July and grossed just shy

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