In November, at the first Formula 1 U.S. Grand Prix in Austin, Bun B, a rap legend from Houston, talked with Sascha Stone Guttfreund, a budding promoter for the state’s hip-hop scene, about the feasibility of an ambitious plan Guttfreund was considering—how to promote two shows by the red hot rapper Kendrick Lamar (pictured above) on the same night in competing Houston venues.
“It’s always a little surreal talking business with Bun B,” said Guttfreund, a co-founder of the promotion and marketing company ScoreMore that now regularly produces hip-hop concerts across Texas. “It doesn’t seem that long ago that I was just thrilled to hear him call me by my first name.”
These days Guttfreund is accustomed to rubbing elbows with hip-hop’s glitterati. The 23-year-old promoter is also accustomed to writing them six-figure checks to entice them to play Texas dates on their national tours.
While giant promoters like LiveNation and C3 Presents generally book more hip-hop shows in bigger venues with better-known artists, ScoreMore has quickly established itself as a boutique promotion agency willing to bet its reputation—and a fair amount of money—on what it considers to be the next big thing.
One of the company’s advertising slogans is “Your favorite