Jessica Simpson’s Weird Weight Watchers Debut

But the company strangely failed to show the body that she's working to slim down. 
Thu September 13, 2012 1:42 am
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Time for your quarterly update about Jessica Simpson’s waistline. This week, the pop star’s first Weight Watchers commercial debuted, and she appeared on Katie Couric’s new talk show to discuss it.

Simpson gained some fifty pounds while pregnant with her daughter Maxwell, who was born in May and signed a lucrative $4 million contract with Weight Watchers to get back her former figure.

In the 31-second spot, a platinum blond Simpson sits on a white couch in a well-lit room wearing a green top and making strange facial expressions:

I’m Jessica Simpson and yes, I’m doing Weight Watchers. There is a lot of pressure to lose weight but I’m not a supermodel. I’m just Jessica trying to eat real food in the real world and I really just wanna be healthy for my daughter. So I knew Weight Watchers was the only way to go. It’s working. I’m on my way and it feels amazing. Really I just wanna be a better version of myself.

The commercial contains tight shots of Simpson’s face, and never pulls away to show her body, something bloggers, including the Hollywood Reporter’s Elizabeth Snead found odd. “The first installment of Simpson’s campaign was filmed in July, but strangely, the singer says she was ‘shy’ about her weight back then. And that’s why the commercial does not show her full ‘before’ post-baby figure, which seems like the first thing people will want to see – especially to compare the end results.”

In her appearance on Katie, Jessica explained that the commercial didn’t contain a full-body shot because “I really didn’t want it to be about my weight. I wanted it to be about the spirit of Weight Watchers.”

But at Blisstree, Deborah Dunham didn’t buy that explanation.

Wait, what? You don’t want Weight Watchers to be about losing weight? It’s all about the spirit of the

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