Davíd Garza is in seventh heaven following the release of his first major-label album, this euphoria (Lava/Atlantic) in April. It’s no wonder. Since 1989, Garza has been his own record company, selling 30,000 copies of nine albums on his Wide Open Records label and spending most of each year touring across America. His initiative and determination have paid off: In 1996, he found himself in the enviable position of entertaining bids from several heavyweight labels. He picked Atlantic Records, and the support that comes with such a signing has positioned the 27-year-old Austinite for national success. Last fall, while this euphoria was in production, Garza self-released The 4-Track Manifesto, an extended-play album that, like his earlier material, was a homemade recording.
Fans were probably expecting more of the acoustic pop he played with the college-crowd-pleasing Twang Twang Schock-A-Boom, a trio that grew wildly popular in the Southwest around 1990. But instead, The 4-Track Manifesto gave them a taste of the sophisticated, electrified rock ‘n’ roll they would hear on this euphoria, which one >music critic described as “scruffily lo-fi and bombastically phosphorescent.” Billboard magazine called Manifesto “an irresistible package that is destined to set rock radio on its ear,” and has hailed Garza as “an important new artist.”
Then in January, his song “Slave” was released alongside tunes by Tori Amos and Iggy Pop on Atlantic’s soundtrack for the film Great Expectations starring