could still be fired if 114 proof gin was accidentally spilled on it. Anything with a lower alcohol content would render the ammunition useless. 

“Ive been surprised by how many people who don’t even like gin, love the Navy Strength,” Groener said. “We really made it for people who love gin and want to take risks with it as a base spirit for cocktails. It gives a little burn and really pops in a cocktail. The regular strength is just as good, but renders a more subtle, approachable palate for less complex cocktails.” 

While the Genius team intends to bring other spirits into the fold—including an American take on mescal using rye—gin is what they hope will put this Texas brand on the map.  

“I just wanted to bring people into the dialogue about gin. If you’re for spirits and you're for cocktails, let’s talk about it,” Groener said. “A lot of people have said, I don’t like gin, but I like Genius, and that’s a good enough conversation-starter for me.” 

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The first establishment to carry Genius was Austin’s craft cocktail bar Drink. Well. , which also hosted a special cocktail preview for Genius introducing this bold and boozy play on the classic Corpse Reviver from bartender Aaron Kimmel using the Genius Navy Strength gin.  

Corpse Imbiber   

1.5 oz Genius Original
.75 oz Cocchi Americano Rosa
.75 oz Fresh Grapefruit Juice
.25 oz Fresh Lemon Juice
.75 oz Gran Classico
Absinthe Spray (Tenneyson preferred)

Pour the gin, cocchi, juices, and Gran Classico into a cocktail shaker with ice and shake. Spray glass with absinthe, or rinse if easier. Strain into glass. Garnish with grapefruit peel.