Texas Business Report: Houston Wins the 2017 Super Bowl

Plus Apple will open a Texas factory, and NASA has selected an Austin company to develop a 3-D printer that can produce food for astronauts.
Fri May 24, 2013 1:00 pm
Reliant Stadium in Houston
AP Images | Aaron M. Sprecher


Touchdown for H-Town
NFL officials this week voted to bring the Super Bowl back to Houston in 2017, citing the city’s cultural diversity as a key factor in the decision. Houston—which last hosted the game in 2004—beat out Miami, whose bid was derailed when Florida lawmakers shot down a proposal to fund renovations of Sun Life Stadium, ESPN reports. NFL team owners selected the San Francisco 49ers’ home stadium in Santa Clara, Calif., to host the 50th Super Bowl in 2016. 

A number of major projects are already in the works to prepare for the influx of visitors. The Houston Chronicle reports the city will rebuild its convention center, upgrade its public transportation system, and greenlight development of hotels downtown. The Discovery Green area will be a focal point in a 10-day celebration leading up to game day, and organizers plan to install a Space Needle-esque tower and a “rocket ship ride” in the park, according to CultureMap.

The Bottom Line: Houston’s Hispanic culture was a big selling point in the bidding process, as the league is making efforts to attract more Latino fans, the Chronicle reports. And rather than going by the traditional “Super Bowl Center” moniker, Discovery Green will officially be dubbed “Super Bowl El Centro.”

Mac Maker, Mac Maker
Apple CEO Tim Cook announced Tuesday that the company will invest at least $100 million to manufacture computers in Texas starting sometime this year. Speaking before a Senate subcommittee in Washington, Cook said the Macs will “include components made in Illinois and Florida, and rely on equipment produced in

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