SXSW Everything

From the moment in 1986 when the idea to hold a music conference in Austin was first broached, Roland Swenson has been a part of SXSW—initially to convince people that it wasn’t a crazy idea, and then to make it happen. In the years since, he has overseen a trajectory of growth that has included the launches of SXSW Interactive, SXSW Film, SXSW Edu, SXSW Eco, and the V2V entrepreneurial conference.

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