SXSW Everything

From the moment in 1986 when the idea to hold a music conference in Austin was first broached, Roland Swenson has been a part of SXSW—initially to convince people that it wasn’t a crazy idea, and then to make it happen. In the years since, he has overseen a trajectory of growth that has included the launches of SXSW Interactive, SXSW Film, SXSW Edu, SXSW Eco, and the V2V entrepreneurial conference.

What the Hay?

Have you heard the one about the pastry chef who walks into a feed store? “I’d like to buy a bale of hay,” he says. “What kind?” the clerk asks. Astonished to learn there are different kinds of hay, the pastry chef says, “I don’t know.” The clerk says, “Well, what are you feeding?” Realizing he probably should not announce that he intends to use the hay in cake and ice cream and feed it to human beings, the pastry chef says, “Er, horses?”

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