Hey, Austinites! SXSW officially kicked off today! Have you already started moaning about the descent of more than 100,000 technophiles, film snobs, and music scenesters who will surely overrun every one of your favorite hangouts?
A large cylinder surrounded by various brown rectangles fill the screen of video game graphics artist Jeff Toney’s Dell computer. As he continues to work on the cylinder-shaped illustration, it soon becomes clear he’s creating a three-dimensional tree. He begins adding smaller and smaller polygons to his tree to give it more definition. Shapes resembling eyes appear, then a nose and a mouth. Finally, he adds a mustache.
Bad news, Little Monsters: You’re not going to be able to crash down onto a parking lot on 5th Street in Austin to catch Lady Gaga perform a free show from within the confines of a 56-foot-tall Doritos vending machine.
The first hint of a lineup for SXSW Film was released yesterday, and it’s headlined by one of the more compelling stories in sort-of-Texas film in recent years: the crowd-funded Veronica Mars film follow-up to part-time Austinite Rob Thomas’ beloved mid-00’s cult television series.
This past March, Spoon’s Britt Daniel stepped onto the big stage of ACL Live at the Moody Theater, where such artists as Bruce Springsteen, Green Day, and Jay Z have played extravagantly hyped SXSW concerts.
This gig was part of SXSW too, but Daniel wasn’t playing with Spoon, and this show was not extravagantly hyped.
It’s the fourth day of SXSW Music. It’s crowded. The schedule app is overwhelming. And badge or no badge, you can’t get into everything you want to. But the festival is what you make of it. Here are a few of my personal coping strategies for getting through it all.
1. Pay for all of your own food and drink