Creative mating generates a bounty of benefits. Reproduction lies at one end of the mating continuum, shuffling the genes of two to produce an entirely novel one containing unique generative powers. But even brief encounters can produce flashes of insight that cascade to great benefit. One occurs when a partner unleashes potentials each never knew existed. Another results from the novel fusion of two minds, producing ideas neither could have conjured alone. Mating holds the key to the future of Texas, and our species as a whole. Mate, create, innovate.

Buss is a professor of psychology at the University of Texas at Austin and the author of The Evolution of Desire: Strategies for Human Mating.

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