“Cake is a great band. It’s soulful music. It’s food for the soul.”Krys Holland, audience member, watching Cake at the Austin Music Hall.

“When I say go, turn that s—t all the way up.”Wayne Coyne, lead singer of the Flaming Lips, having passed out cassette tapes to 29 cars and vans for an orchestrated musical experiment in a parking garage.

“Oh I like that, Oh God, ooh. God, ooh, ooh, ooh. I like that. Ooh. Oh, God. Oh, God. Yes, yes, yes, yes, oh, oh, oh, oh.”A woman’s voice over synthesized violins, on the car stereos.

“I like this a lot. I like the big energy of it. I like the size of it. I like the music, the fact that we can take so many more bands. But I really miss the intimacy of the first couple of years because it was more small, more fun.”Louis Black, SXSW co-founder, at the convention center.

“She wrecked my world, my darling girl!” Daniel Johnston, songwriter, performing at Austin’s Atomic Cafe.

“I don’t have to see anything more. That’s the best of South by Southwest. That was worth the trip here.” Audience member to a friend after Johnston’s show.