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Over 500+ guests celebrated with us at this year’s SXSW Kickoff party hosted at YETI Flagship store in Austin. The night featured live performances by Emily Wolfe, Jamestown Revival, The Last Bandoleros, and special surprise guest Robert Earl Keen! A big shout out to our sponsors, Gentleman’s Jack, Gibson, Lonestar, MyMusic RX, Destination Panama City, Wheatley Vodka, and YETI  who helped us put on an amazing start to SXSW ’18!