Signature Events

Texas Music: The Untold Stories

Official 2020 SXSW music event on March 17, featuring beloved Texas musicians onstage telling intimate, never-before-heard stories interwoven with music at ACL Live.

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Over the past 47 years, Texas Monthly has told some of the greatest stories of Texas music within its pages—whether the subject is Willie Nelson or Bun B, Erykah Badu or La MafiaTexas Monthly has been compelled to tell these stories because we love the music behind them, but also because they tell us so much about us. We’re passionate about our state and we’re passionate about our music. The truth is: we are what we listen to, what we sing to our kids, what we play on our back porches and in our cars. To pay tribute to these stories and bring some of them to life, Texas Monthly has partnered with SXSW to produce its latest show as an official SXSW music event. Texas Music: The Untold Stories will debut onstage at the iconic ACL Live at The Moody Theater on March 17, 2020.

During the 90-minute show, audiences will hear stories interwoven with music told onstage by beloved Texas musicians from all over the state—from genres like hip-hop, cumbia, folk, soul, rock and roll, mariachi, EDM, and boogie woogie. The revelatory performances will include coming-of-age stories, mortality stories, evolutionary stories—stories told to a beat, a riff, a chorus. Some of them have never been told. Some have never been told in this particular way, the way they were meant to be told: with music. Don’t miss your opportunity to experience Texas Music: The Untold Stories. Get tickets now.

This showcase is open to SXSW credential holders—Music and Platinum badge holders receive primary access, while Interactive and Film and Wristbands receive secondary admission.


Confess Your Untold Story for a Chance to Win

Texas Monthly & Walker Lukens #MyUntoldStory Contest

Would you like a chance to be a part of Texas Music: The Untold Stories? Texas Monthly is teaming up with Walker Lukens and his Song Confessional project as part of our official SXSW music event. Austin-based musician Walker Lukens will turn one lucky reader’s story into an original song and perform it live onstage at the March 17 show. The winner will also receive two free tickets to the show and get their song pressed into a one-of-a-kind seven-inch vinyl record.

To enter, send your 300-word story to [email protected] or comment your story on Texas Monthly’s Facebook, Instagram, or Twitter posts and show us some love by using the hashtag #myuntoldstory. Submissions are due on 02/20/2020 by 11:59 p.m. CST. Official contest rules can be found here.

Featured Artists

Check back soon for lineup announcement.


Tuesday, March 17

Texas Music: The Untold Stories

ACL Live at The Moody Theater

310 W Willie Nelson Blvd, Austin, TX 78701

Gates: 6:30 p.m. Doors Open: 7 p.m. Show Starts: 8 p.m.