No. 3 Go Cowboy.
Go Cowboy. The o6 brand seen all over Kokernot Field is but one piece of evidence that Alpine wears its western heritage on its denim sleeve. The community is surrounded by ranches, some of them veritable kingdoms encompassing tens and hundreds of thousands of acres. Ranching remains the community’s economic engine and cultural touchstone, reflected by some of Alpine’s biggest annual events, beginning in February with the Texas Cowboy Poetry Gathering, now in its 29th year (Feb. 27-28, 2015), which features over 50 performers showcasing the oral tradition of the working cowboy. April’s Trappings of Texas is one of the biggest custom gear and western art exhibition and sales in the Southwest. Opening weekend is a big blowout — receptions, parties, events and a dance – with the exhibit remaining on display through May. August’s Big Bend Ranch Rodeo marks the end of summer cowboy-related activities in Far West Texas.
But Alpine also reveals its Inner Cowboy in less obvious ways on a daily basis: a rode-hard-put-up-wet dirty good ol’ boy fresh off the range holding the door open for a lady, stores catering to working cowboys (Big Bend Saddlery, Johnson Feed, Spriggs Boots & Saddle), kids on sidewalks practicing twirling ropes, teenagers working on their team roping skills and barrel racing skills in a rodeo arena, moving in synch with their horses as gracefully as ballet dancers (but don’t tell them that).
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