“Jeb Bush vs. Hillary Clinton 2016” jokes were dominating Twitter hours before Barack Obama gave his victory speech, but in Texas, the Bush that people have their eyes on is George Prescott.

Now, as Eliza Gray of The New Republic first reported, the 36-year-old has made his first official move toward running for state office in 2014, filing an “appointment of a campaign treasurer” with the Texas Ethics Commission. 

As has been much-discussed over the past six months, George P., the grandson of George H.W. Bush and the son of Jeb Bush and his Mexican-born wife Colomba, is positioned to help the Republican Party improve its standing with Hispanic voters, something that Mitt Romney failed to do.

It’s still not known which office Bush might run for, though Gray cited a Fox News report last month that had “observers” suggesting that it might be attorney general or land commissioner.

A different suggestion came from Julián Aguilar of the Texas Tribune, who wrote, “speculation has centered on a run for comptroller.”

Jerry Patterson, the state’s current land commissioner, is already running for Lieutenant Governor in 2014, regardless of incumbent David Dewhurst’s plans. Comptroller Susan Combs is thought to be eying that race as well.

And Attorney General Greg Abbott’s potential elevation to a higher office is the subject of endless speculation among political insiders–commenters at Texas Monthly‘s Burkablog have even raised the possibility of Abbott and George P. Bush both running for governor, should Rick Perry not seek reelection. 

However, as both Gray and Aguilar noted, the TEC paperwork applies to local offices as well as statewide jobs.

The particular office Bush plans to seek “might become more evident on Jan. 15, the next deadline for campaign finance reports,” suggested the Fort Worth Star-Telegram. 

A Rice alumnus and University of Texas at Austin law school graduate, Bush already foreshadowed his increased involvement in state politics by becoming the Deputy Finance Chairman for the Republican Party of Texas. He is also the co-founder of the Hispanic Republicans of Texas Political Action Committee, which supported newly elected United States senator Ted Cruz, among others, in the 2012 election. 

As Gray reminded readers, “P.” was once known as “the Republican Party’s ‘Ricky Martin,'” based on his youth and good looks.

“Given the Republicans’ embarrassing 29-percent showing with Latino voters on Tuesday–his candidacy could be a blessing no matter what pop-music reference his boosters employ,” she wrote. 

As Tom Benning of the Dallas Morning News noted, Ana Navarro, John McCain’s National Hispanic co-chair in 2008, tweeted the news as well:

Neither the Morning News nor The New Republic had heard back from Bush in response to a request for comment. He has not tweeted since November 1.