Can thirty seconds of Rick Perry’s southern drawl lure businesses to Texas? That’s the hope behind the governor’s new radio advertisement, which will air on six radio stations across California. The ad, funded by economic development organization TexasOne, will be heard in San Francisco, Sacramento, Los Angeles, Inland Empire, and San Diego.

“Building a business is tough, but I hear building a business in California is next to impossible,” Perry begins. He bolsters his opening statement by boasting of Texas’s low taxes, lax regulations, and fair legal system. He refers to Proposition 30, a sales and high-income tax increase approved in California last November, and points out that California’s cost of business is 6.3 percent above the national average.

So “come check out Texas,” Perry invites. The full ad can be heard on the website of Texas Wide Open For Business, the official brand of the Economic Development division in the governor’s office.

California officials aren’t too concerned, however, CNN Money reports. “Business relocations account for only .03% of annual job losses,” according to the California Governor’s Office. Kish Rajan, office director, said he understands why Perry wants California businesses. “We were the national jobs leader for most of the last year,” Rajan said.

Perry’s ad campaign is Texas’s latest move in a recent trend of interstate competition. After Fox News reported that famed golfer Phil Mickelson was looking to ditch California due to its “lousy tax rate,” Perry tweeted: 

And earlier this month, Texas Attorney General Greg Abbott launched a series of web ads inviting New Yorkers to move to Texas for looser gun regulations.

In a recent interview on Marketplace, California Governor Jerry Brown had a chance to retaliate. He noted that ten or eleven percent of Texas’s population works at or below minimum wage, which “devastates families.”

“Maybe their debt is too low,” Brown added. “Maybe they should be investing in the kinds of innovation and technology that will serve their citizens in the future.”