Sometimes the best solution is the most obvious one.
What a difference one game can make.
The most unpopular man in Austin will now be the most unpopular man somewhere else.
As the NFL attempts to clean up its image, the first college coach they met with was the no-nonsense new head of the Longhorns.
Steve Patterson, UT’s New Athletic Director, on Student-Athletes Profiting From Their Name and Likeness
In a preview of our September cover, Patterson says college players shouldn't be able to monetize their famous names.
And the Longhorns head football coach is ready to get out there and play ball.
That's at 47 colleges, 4 NFL teams, and 2 high schools, according to some exhaustive reporting from ESPN. What, no CFL?
UT fans meet Charlie Strong.
UT, which is notoriously protective of its Longhorns brand, is cracking down on retailers selling merchandise that riffs on the name of its new head football coach, Charlie Strong.
Red McCombs proves that money doesn't buy brains when it comes to UT football.
According to various pundits, he's "not a hip hop coach," but that won't stop them from comparing him to Arsenio Hall.
Well, you can if you live in Nevada, because Internet gambling is illegal. (Wink, wink.) But the betting odds can tell us that holding out hope for Jim Harbaugh is probably a sucker's game.