When you ask the founders of Rambler Sparkling Water where their inspiration for the name Rambler came from, the answer might surprise you. The name wasn’t born out of a focus group in a conference room of a marketing agency. It means something deeper to co-founders James Moody, Jeff Trucksess and Dave Mead. To them, Rambler has a spiritual meaning.
With self-aware smiles, Moody, Trucksess and Mead admit that they are ultimately earnest in their belief that “Rambler” taps into a deeper spirit that poets, songwriters and philosophers have been musing about for decades.
“If you Google the word you will find songwriters all over the world writing about rambling, ramblers, how to ramble. Bob Seger, Merle Haggard, the Allman Brothers – there is a never ending list of people talking about not knowing what’s next, getting on the road and seeing what happens,” says Moody.
So how does a love of the rambling spirit translate into a sparkling water brand? Over the tenure of a long friendship, Mead and Moody watched the people in their lives start to turn away from sodas and gravitate towards sparkling water. A universal shift, they believe, toward a lifestyle increasingly focused on wellness.
Moody recalls, “In the eighties [in America] sparkling water was celebratory; fancy water. But around the world agua con gas, or bubbly water, was the standard drink at lunch or dinner. But we were drinking Coke in America.” It was only natural, therefore, that once Americans started to wise up to the sugar and chemicals hiding in their sodas, sparkling water took hold.