For the last five years, H-E-B has set out on a quest to find the best in Texas—the best local products made by Texans! From the Panhandle to the Rio Grande Valley, from West Texas to Beaumont, the H-E-B Primo Picks: “Quest for Texas Best” is an open call for locally-owned, small food and beverage suppliers to have their items considered for placement on H-E-B shelves and $25,000 in their pocket. Think of the competition, now in its sixth year, as a version of Shark Tank: small entrepreneurs hoping to bring their particular food products to a larger market. The excitement is just getting started as all 20 finalists have now been chosen.
What makes the North Texas products so original?
When you think “North Texas,” you probably think of Cowboys Country, wide open plains, a cattle-ranching industry the size of Texas, all while still offering a cosmopolitan environment of shopping and dining. What’s even better than that? The 7th largest metro-area in the United States is home to four of 2019 Quest for Texas Best products.
The Original Nutty Carrot Spread by To The Moon Family Foods Company
Through lengthy research, To The Moon has built a line of products guaranteed to make you ask for more. These items are very unique and have become favorites of many in our Texas community. The Nutty-Carrot Spread is their most unique and popular item and guaranteed to be the best spread you’ve ever eaten! Made with carrots, pecans and mouthwatering spices, this spread is impossible to stop eating.
“This feels great, I’m just in awe. This has been a fantastic ride since we started.”– Keith, Kaylynn & Joan
It’s Jerky, Y’all by All Y’alls Foods
The mission of All Y’alls Foods is to offer more enjoyable, plant-based snack food options that traditionally involved animals. Our jerky is made from whole soybeans and it is also non-GMO. All Y’alls Foods is grateful to present the flavors of the Lone Star State in a way that helps to redefine a Texas tradition – Jerky.
“It just blew my mind. This is amazing. Thanks for the adrenaline and opportunity, of course. I grew up with H-E-B, I shop where I live at H-E-B and this is a Texas store and I have a Texas product.”– Brett
East Texas Bar-B-Q Sauce by Lips Smacker’s
Everyone knows that Texas is famous for its Bar-B-Q, but there is one region of Texas where the Bar-B-Q is so noted that it carries the region’s name. That place is “East Texas” — known for pine trees, roses and East Texas Bar-B-Q. We grew up “Q-in” ourselves and it was out of that type of love for hickory smoked and grilled cuisine that Lips Smacker’s Bar-B-Q Sauces, Seasoned Salts and Marinades were born.
“I’m ecstatic. I might seem calm on the outside, but my pancreas and liver are having a party on the inside. This is 18-19 years in the making and I can’t tell you how happy I am.”– Wilford
Evoke Beauty Hydration Drink by EVOKE
If you’ve heard all of the health and beauty benefits collagen can provide, this is the drink for you. This Beauty Hydration Drink may help in alleviating joint pain and protect your bone structure and can leave your skin looking radiant and healthy. Plus, with the amazing coconut taste, you’ll be sure to feel refreshed after drinking it.
“I have been producing drinks for eight years and this is very exciting. I am really, really glad to be a part of all of this and I am very grateful to H-E-B for this opportunity.”– Derrick
All finalists will compete in a two-day competition in Houston August 7th and 8th. They will present their product to a panel of judges (that shark tank style we were referencing) and will be judged on taste, flavor, value, market potential and customer appeal. Keep checking back to see if these locally-owned suppliers in your neighborhood win the 2019 Quest for Texas Best.